Company Profile:

Birra Peroni SpA is an Italian brewing company, founded in Vigevano in 1846 by the entrepreneurial spirit of Francesco Peroni, becoming , thanks to the success of the public, one of the most important Italian companies. Starting from the Second World War, especially in the 70s and 80s, Birra Peroni becomes a symbol of Made in Italy.
Today SpA Birra Peroni is part of the multinational SABMILLER Group, which employs about 800 employees in three plants: Rome - where there is also the head office - Padova and Bari. The annual production of beer amounts to over 4 million hectoliters. The brands produced and marketed by Birra Peroni SpA are: PERONI, the best-selling beer in Italy, Nastro Azzurro, the Italian best-selling beer abroad, Pilsner Urquell, considered one of the best beers in the world and other prestigious international and national brands: MILLER, PERONI GRAN RISERVA, RAFFO and WUHRER.


Actions:

For a period of four months, Birra Peroni and Memoro – the bank of memories, are recording video of those who wish to share a memory concerning Peroni and its historic Bari plant. Working methods, lifestyles, anecdotes told by people who lived them.

The videos are published in the section dedicated to Peroni beer in www.memoro.org italian section of the website, thus forming a real video memories of Bari city, accessible to all.


Results:
www.bancadellamemoria.it/peroni